So far, the group has met for 2 meetings.

Before the first meeting, when the group met for the first time, we decided quickly that the approach was going to be something focused around technology. Touch screens was a topic much of the group seemed to be interested in. Also interactive websites and QR codes. We decided on a meeting time and went from there.

During the meeting, we singled out interactive websites and multi-touch screens to focus on QR codes. QR codes are very popular in Japan and have been for a few years. It allows users to download information or internet links by using their mobile phones. The phone scans the QR code, a square box that looks like a proof of purchase label. The code is in fact full of information that an application/program on the phone decodes. It basically allows the user to skip the steps of using a computer to type in a website address, instead they can access information on the spot. QR codes are often found outside on ADs and posters, so a user can stop in front of one and receive instant information right there within minutes.

Originally I was very interested in the multi-touch screens. I had done a lot of research on them before the first meeting and came across a toronto connection as well. But since the group decided on the QR codes, I figured that was cool, QR codes was interesting, was something else I could learn about and perhaps I can use the information on multi-touch screens for my Core Project, along something about public service outlets in a multi-cultural city like Toronto.

Our TA was very happy with our topic, she hadn't heard much about it and seen interested. One person on the class thought that the downloading of an app to a smart phone would be too hard. As a person who thought he would never need or have a iPhone, the phone is quite user friendly, and I'm a technology retard!

Anyway, the second meeting came about and we quickly decided on a focus for the QR codes. It was suggested that we focus on the TTC and how they service their customers in the way of providing information. No one wanted to do study ADs, and with good reason too. QR codes are mainly used on ADs and a poster selling its product is already doing that, with or without the product.

It was decided that the group should focus on TTC Streetcars and Buses. We would look at what they provided to the public, in terms of route information, maps and they're website address. We would also watch how people interacted with the information there and press upon asking questions as to whether or not people used or even saw what was offered to help them. Also in the meeting, in was suggested that since the TTC uses GPS on all their transportation vehicles, they track their buses. If a bus goes off route or is delayed, TTC HQ knows about it and can react. The QR codes could pontentially be used to inform passengers where they bus is if the bus in question is running late.

On top of our focus, we decided to find who we could interview at the TTC about their customer service, as well as people involved in bring QR codes to Toronto. So far I have tracked down a mister Micheal LoPatriello who works for lunadevelopment.com and has been active in bring QR codes to Toronto for the pass couple of years.


A. Thatcher